Abstract
Title Cashews by SMS – an implementation in Mozambique
Problem
Innovation is described by Tidd, Bessant and Pavitt (2005) as the core
process within organisations associated with renewal and as generic
activity associated with survival and growth. Yet many organisations
fail to realise the benefits of adopting an innovation. Which the theory will show this is most likely due to a problem with one certain phase in the innovation process: the implementation.
Purpose
The purpose with this academic paper is by a practical example
illustrate the risks and problems one can come across in an
implementation and the consequences of this. We also intend to give
suggestion on how it is possible to restart an implementation process
when the process once has failed.
Research questions
Why has marketAlerts failed to be implemented in Mozambique?
How should IPEX resume the implementation of marketAlerts?
Methodology
Ethnographical approach.
Conclusion
Our conclusion is that the Institute for Export Promotion (IPEX) has
managed to adopt marketAlerts but has failed to implement it in their
daily work mainly due to the fact that they only completed the
acquiring phase. The failure is due to a combination of hierarchy, lack of interest and absents of routines for sending marketAlerts. In order for IPEX to make the best use of marketAlerts we believe that they have to go back and start from the executing phase and implement the service once again.
Akademin för innovation, design och teknik , 2008. , p. 26