The aim of this paper is to provide new perspectives on the implementation of new operations management practices by applying three different but interrelated frameworks: Human Interaction Dynamics, Normalization Process Theory, and Professional competence as ways of being. The empirical material in this paper is based on a case study within a global manufacturing company, and more specific the development and implementation of a new OM practice for knowledge sharing at one of the sites in Sweden. A mixed-method approach is used, and the empirical material is collected through analysis of a database, two group interviews, and a survey.