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Critical factors for involvement in customers’ product development: an SME perspective
Mälardalen University, School of Innovation, Design and Engineering, Innovation and Product Realisation.ORCID iD: 0000-0003-0316-541x
Lund University, Sweden.
Mälardalen University, School of Innovation, Design and Engineering, Innovation and Product Realisation.ORCID iD: 0000-0002-6062-2173
2023 (English)In: Journal of business & industrial marketing, ISSN 0885-8624, E-ISSN 2052-1189, Vol. 38, no 13, p. 143-153Article in journal (Refereed) Published
Abstract [en]

Purpose: This paper aims to identify critical factors that influence small and medium-sized enterprise (SME) suppliers’ involvement in their customers’ product development and contrast these with the factors identified from the customer perspective.

Design/methodology/approach: A multiple case study approach was used, including four companies. Data were collected through 32 semi-structured interviews, six workshops and documents.

Findings: A model is presented that merges this study’s nine identified critical factors with seven critical factors from the customer perspective. The model provides a dual perspective of supplier involvement in product development, wherein the supplier and customer perspectives are concurrently addressed. Some factors are unique for the supplier, but several mirror those on the customer side.

Research limitations/implications: The study is based on data from SME suppliers in Northern Europe. As it is expected that SME companies are more constrained by limited resources, future studies could study critical factors at larger suppliers.

Practical implications: Customers and suppliers having insights about the critical factors can provide better conditions for product development for the other actor; for example, when evaluating customer–supplier integration.

Originality/value: The presented model of critical factors provides a more nuanced picture of supplier involvement in product development as prior research has been biased toward the customer perspective. This study emphasizes the importance of contextual information that has been unnoticed in the literature.

Place, publisher, year, edition, pages
Emerald Publishing , 2023. Vol. 38, no 13, p. 143-153
Keywords [en]
Case study, Collaborative product development, NPD, Supplier collaboration, Supplier integration, Supplier involvement
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:mdh:diva-62330DOI: 10.1108/JBIM-06-2022-0277ISI: 000970806300001Scopus ID: 2-s2.0-85152794670OAI: oai:DiVA.org:mdh-62330DiVA, id: diva2:1753174
Available from: 2023-04-26 Created: 2023-04-26 Last updated: 2025-10-10Bibliographically approved
In thesis
1. A Supplier's Perspective on Involvement in Customers' Product Development
Open this publication in new window or tab >>A Supplier's Perspective on Involvement in Customers' Product Development
2025 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

Product development has increasingly evolved into an interorganisational activity where suppliers are involved in customers’ product development projects. This phenomenon of supplier involvement in product development has been studied for over four decades. However, most prior research has focused on the customer perspective, studying the benefits, risks, and challenges faced by customers, as well as the critical factors influencing their ability to successfully involve suppliers. Current research, however, provides limited insights into the supplier’s perspective on their involvement in customers’ product development projects. Understanding this perspective is vital for gaining deeper insights into the characteristics of supplier involvement in product development from the suppliers’ perspective, as well as the implications these characteristics entail.

This thesis explores the following research questions to address these gaps: “What characterises supplier involvement in product development from the supplier’s perspective?”, and “What are the implications of the characteristics for the supplier?”. The results build on a systematic literature review and the findings of a multiple case study including four Small and Medium-sized Enterprise (SME) suppliers. The thesis consists of a compiled summary and five appended papers. 

The results show that supplier involvement in product development, from the suppliers’ perspective, is characterised by tasks that vary in terms of complexity, novelty, and responsibility, along with varying customer expectations, different types of interrelationships, capability- and interface-related challenges, and uncertainty regarding product requirements and technology. Two major implications related to these characteristics were identified. First, it is important for suppliers to develop their internal capabilities, such as enhancing competence, establishing product development process models, utilising design tools, and fostering internal collaboration. Second, it is crucial to improve conditions for interaction. The findings emphasise the importance of early supplier involvement and contextual information in improving interaction and product development outcomes. Early involvement helps suppliers understand customer requirements and design challenges, allowing them to influence the design and prevent manufacturing complexities. Contextual information facilitates in identifying areas for design and manufacturing improvements, as well as uncovering unspoken customer needs and information gaps.

Keywords:     supplier involvement, supplier integration, supplier collaboration, NPD, SME, manufacturing company

Place, publisher, year, edition, pages
Eskilstuna: Mälardalens universitet, 2025
Series
Mälardalen University Press Dissertations, ISSN 1651-4238 ; 433
Keywords
supplier involvement, supplier integration,  supplier collaboration, NPD, SME, manufacturing company
National Category
Other Mechanical Engineering
Research subject
Innovation and Design
Identifiers
urn:nbn:se:mdh:diva-70724 (URN)978-91-7485-706-1 (ISBN)
Public defence
2025-05-23, C3-003, Mälardalens universitet, Eskilstuna, 09:00 (Swedish)
Opponent
Supervisors
Funder
Knowledge Foundation, 20170139
Available from: 2025-04-07 Created: 2025-03-31 Last updated: 2025-10-10Bibliographically approved

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Flankegård, FilipGranlund, Anna

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