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This study aims to examine the potential of advanced digital technology practices to enhance information quality during low-volume product introduction and manufacturing. The successful introduction of products is vital for the competitiveness and prosperity of manufacturing companies. However, low-volume products have distinct characteristics that affect the introduction process, and one significant challenge is the presence of poor information quality. This adversely impacts the introduction process and can lead to disruptions in new product production. Consequently, it is crucial to identify alternative approaches that align with the specific characteristics of such industries to enhance information quality. This research conducted a longitudinal study within a large manufacturing company specializing in heavy commercial vehicles. Two product introduction projects were examined to investigate how the adoption of advanced digital technology practices, including interactive digital design reviews, digital test assemblies, virtual builds, and digital clinics, has influenced the quality of information exchanged between the research and development (R&D) department and the production team throughout the product introduction process. The study begins by highlighting the primary challenges associated with the product introduction process within the case company. Subsequently, it explores the impacts of implementing digital technology practices on various criteria related to information content quality, such as completeness, accuracy, clarity, consistency, correctness, and timeliness. These criteria are discussed in detail, and their impact is supported by examples from the two studied product introduction projects.