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Municipal companies are important actors in the pursuit of the goals of Agenda 2030 and are often formally obliged by their owners to work towards achieving these goals, but without jeopardizing ongoing production and the delivery of vital public services. This has, however, shown to be challenging, and managers are often unsure how to develop new ways of organizing to meet such complex challenges and take on broad responsibility. What has been recognized is the importance of collaboration, which is a beneficial and distinct organizational form of its own that creates value greater than what individual organizations can do separately. Such ways of working are, however, hardly straightforward endeavours, since they usually involve members with contrasting goals and approaches, are inclined to fragmentation, and can sometimes even add to the challenges they set out to resolve. The aim of this thesis is to understand the practical challenges associated with collaborative efforts to manage broad responsibility in a municipal company. In response to this aim, responsible managing is studied both empirically and through a research literature review. The purpose of the literature review is to better understand the challenges of managing broad responsibility and what is currently being done to achieve the goals of Agenda 2030 at the municipal level. To understand how responsible managing is accomplished in practice, the enactment of responsible manging is empirically studied in a municipal company over a total of four years. Particularly, two cases have been studied using a participatory research approach: first, the case of a top management team managing responsibly together and second, the case of responsible managing in interorganizational collaboration in a municipal company. For both cases, a theoretical lens is used, resting on a social constructionist and processual-relational ontology, supported by practice-based studies in the communicative stream. This means that attention is focused on communication (both talk and text) in an approach that views responsible managing as a communicative practice, a form of emergent, relational, and situated practice and the means by which responsible managing emerges, is sustained, and transformed. The overall results show how situated communicative practices are influential for preventing the limitation of broad responsibility, fragmentation of the share responsibility, and the deprioritization of obligations over time. Based on this, a metaphor of dental prophylaxis is proposed. By conceptualizing responsible managing as a situated communicative practice and showing how responsible managing may be enacted, this thesis contributes theoretically to the field of organization and management.