This paper explores the use of 3D simulation software for visualizing industrial production processes and its potential to enhance decision-making for improved production efficiency, quality, and profitability. Industrial production processes are complex and involve many variables and factors that can interact in unpredictable ways. Visualization helps to simplify these complex interactions, identify patterns and relationships, and enable more informed decision-making.The research question that guides this paper is: How can the use of 3D simulation software for visualization of industrial production processes improve decision-making and optimize production efficiency, quality, and profitability? This paper will investigate the benefits and challenges of using 3D simulation software for visualizing industrial production processes, including the ability to identify bottlenecks, and optimize the production process. Further, the paper examines the role of visualization in enabling more informed decision-making, including the ability to analyze production data and make data-driven decisions. To illustrate this, an industrial automation case study consisting of a manufacturing industry modelled in a 3D simulation software has been presented.The results of this 3D-simulation model provide insights into the advantages and disadvantages of utilizing 3D simulation software to visualize industrial manufacturing processes. The article further presents the significance of these findings for production managers, engineers, and decision-makers. Thus, the purpose of this study is to help readers understand how using 3D simulation software for visualization of industrial production processes can improve decision-making and optimize production efficiency, quality, and profitability.