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With the arising climate crisis and resource scarcity on our planet, companies need to drastically ensure a transition towards a circular economy. In fact, global resource consumption is more than 1.7 times the resources regenerated yearly. To tackle this, the emphasis often lies within products with the attempt at ensuring efficient use and prolongation of their lifetimes. Given the urgency of the climate crisis, a wider perspective must be taken to include also surrounding elements. A lesser emphasized area involves engineering assets (EAs), e.g. inventories and equipment. Prolonging the lifetime of EAs through remanufacturing, repairing, and reconditioning might lead to the reduction of resource usage and aid in battling the climate crisis. However, extensive and widespread comprehension of how to prolong the lifetime of EAs is currently limited. Therefore, the purpose of this research is, through a case study, to identify how the prolongation of the lifetime of EAs can be successfully realized. To fulfil the purpose, data collection has been achieved through several interviews and document studies with a large retail company in Sweden. Employees with various roles at the case company have been interviewed, ensuring a richer picture of the company’s engineering asset management (EAM). A SWOT analysis has been conducted, describing the strengths, weaknesses, opportunities and threats divided into strategical, tactical and operational levels. The novelty of the research lies in combining these two in the context of EAM in the retail industry with the aim of achieving circularity.