Science and Technology Park's (STP) often offers business incubators to Idea owners where they can develop ideas into companies. The scope of this paper is a study in how the RAFT-model, a How to-model based innovation process, affected four Idea owners with environmental innovations in different business areas. This paper also shows how twenty-one Swedish STPs offer Innovation Advice (IA) to Idea owners and think of IA as a competitive offer. All Idea owners found the RAFT-model useful and consider using the RAFT-model again. Two ideas were still in a developing progress and the other two were shut down. Five of the STPs thought IA as a competitive offer to Idea owners, the others found IA proper to be offered by other organizations. Conclusions from this study are that the RAFT-model was appropriate to environmental innovations and STPs found IA valuable for Idea owners but not as a competitive motive.