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Doubleness of Metaphors in management: Examples from BSC and CRM.
Mälardalen University, School of Sustainable Development of Society and Technology.
Mälardalen University, School of Sustainable Development of Society and Technology. (STAMP)ORCID iD: 0000-0002-7889-2331
2005 (English)Conference paper, Published paper (Other academic)
Place, publisher, year, edition, pages
2005.
National Category
Business Administration
Research subject
Industrial Economics and Organisations
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URN: urn:nbn:se:mdh:diva-11744OAI: oai:DiVA.org:mdh-11744DiVA, id: diva2:395283
Conference
EIASM workshop Management trends and fashions in management studies. 20-22 oktober, 2005, Lissabon, Portugal
Available from: 2011-02-05 Created: 2011-02-05 Last updated: 2025-10-10Bibliographically approved

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