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Managing Offshore Development- an Intercultural Perspective
Mälardalen University, School of Innovation, Design and Engineering.ORCID iD: 0000-0003-4077-6949
2009 (English)Conference paper, Published paper (Refereed)
Abstract [en]

Offshore Outsourcing, by utilizing the suppliers´ economy of scale and lower wages, is one of the solutions that companies use to reduce costs. However, as the outsourced tasks are getting more complex and require innovative practices, cultural differences get exposed. Cultural aspects are important to consider in securing efficiency and innovation in offshore outsourcing. Nevertheless, the cultural influence has only been studied to a limited extent in literature. With this in mind, we have performed a case study exploring the cultural differences between a Swedish high tech company and its Indian service provider. The study is based on 40 in-depth interviews, observations and business review documentation. The phenomenon of culture is framed by a literature review on organizational culture, national culture and contextual factors. Our results show that by understanding, relating to and managing cultural differences in a systematic manner, companies can gain competitive advantages.

Place, publisher, year, edition, pages
2009.
Keywords [en]
New product Development, outsourcing, Innovation, Intercultural communication
National Category
Production Engineering, Human Work Science and Ergonomics
Research subject
Innovation and Design
Identifiers
URN: urn:nbn:se:mdh:diva-12252OAI: oai:DiVA.org:mdh-12252DiVA, id: diva2:416778
Conference
16the international product development management conference, Twente
Available from: 2011-05-12 Created: 2011-05-12 Last updated: 2025-10-10Bibliographically approved
In thesis
1. Organizational capabilities for managing the offshoring of product development
Open this publication in new window or tab >>Organizational capabilities for managing the offshoring of product development
2011 (English)Licentiate thesis, comprehensive summary (Other academic)
Abstract [en]

Large multinationals must continually innovate to produce products and services that meet the needs of a global market. In order to distribute work across multiple sites, they use techniques such as offshoring and outsourcing. This requires them to address organizational and cultural aspects to coordinate distributed product development activities.  While these techniques have received great interest in business as well as research in recent years, as the latest trend is to send increasingly complex functions such as research, development and engineering (RD&E) overseas. When offshoring involves high value functions, the transitions occur rapidly, and the associated risks and costs of failing increase. In addition to the hidden costs of offshoring and outsourcing, there is a risk of losing core competences over time or spillovers of critical knowledge to competitors in the new market. Despite the criticality of succeeding with their offshoring efforts, little is known considering of how companies handle the process of distributing work globally, and the capabilities they develop to manage offshoring efficiently. The objective of this thesis is to explore the routines and capabilities that organizations´ need to develop to make offshoring an integral part of the management global RD&E.

 Two in-depth case studies are used to develop firm specific theories which can inform both the theory and practice of managing offshoring. Case A provides insight into a client-supplier relationship between the Swedish site of a multinational and its Indian service provider. The current challenges identified through the case study are paired with a retrospective analysis of the evolution of the decade-long relationship, to show how the cross-cultural interface has influenced the evolution of the relationship. With the assistance of a literature review, the findings are explained through the theoretical lenses of national culture, organizational culture and contextual factors. Case B provides insight into offshoring management in terms of a product management transfer from a Swedish site to a research center in China of the same multinational. Besides the insights into the transfer of responsibility for a complex product overseas, the case provides the base of an organizational capabilities framework for managing all stages in the offshoring process (decision, transfer, operations and governance stage). Four key capabilities were found to support the management of offshoring, namely; technological skills, process & tools, relationship management and knowledge management.

Place, publisher, year, edition, pages
Västerås: Mälardalen University, 2011
Series
Mälardalen University Press Licentiate Theses, ISSN 1651-9256 ; 138
Keywords
offshoring, outsourcing, product development, management, culture
National Category
Engineering and Technology
Research subject
Innovation and Design
Identifiers
urn:nbn:se:mdh:diva-12260 (URN)978-91-7485-019-2 (ISBN)
Presentation
2011-06-14, L348, Drottninggatan 12, Eskilstuna, 13:00 (English)
Opponent
Supervisors
Projects
Effective Outsourcing/Offshoring of Research, Development, and Engineering
Available from: 2011-05-17 Created: 2011-05-16 Last updated: 2025-10-10Bibliographically approved

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Edoff, PetraNorström, Christer

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