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Understanding Organizational Capabilities for Effective Offshoring
Mälardalen University, School of Innovation, Design and Engineering.ORCID iD: 0000-0003-4077-6949
Mälardalen University, School of Innovation, Design and Engineering.
2011 (English)In: Proceedings of the 1st International Technology Management Conference, ITMC 2011, 2011Conference paper, Published paper (Refereed)
Abstract [en]

In the current competitive environment, the question is no longer whether or not to go offshore, but in determining what should be offshored and how it should be offshored, while keeping the value proposition for the organization as a whole coherent. The decision to offshore work to locations such as India and China may often be initially driven by the need to leverage the cost differentials when compared to western sites, but evolve to focus on other key value levers such as access to talent and time to market. Given that globalization of product development projects is an organizational reality today, in order to remain competitive, organizations have to develop capabilities to successfully transition to this new way of working. Despite the prevalence of offshoring in large multi-nationals, there is limited understanding of the dynamics of standing up new sites. In this paper, we focus on identifying some of the key capabilities that organizations need to effectively offshore work, through a case study of the transfer of a product from the European site of large-multinational called Eurosoft to one of their Chinese sites. Starting with their strategic decision to offshore the development of the product, we study the critical actions undertaken as part of the transfer process and illustrate four types of organizational capabilities- technology (ability to understand and execute the project); process & tools (ways of working both within the organization and with clients); relationship management (ability to govern at both the project-level and at the relationship level); and knowledge management (ability to grow human capital, institutionalize best practices, and codify learning).

Place, publisher, year, edition, pages
2011.
Keywords [en]
Organizational capabilities, offshoring, product development
National Category
Engineering and Technology
Research subject
Innovation and Design
Identifiers
URN: urn:nbn:se:mdh:diva-12259DOI: 10.1109/ITMC.2011.5995974Scopus ID: 2-s2.0-80053046749ISBN: 9781612849522 (print)OAI: oai:DiVA.org:mdh-12259DiVA, id: diva2:417151
Conference
1st International Technology Management Conference, ITMC 2011; San Jose, CA; 27 June 2011 through 30 June 2011
Projects
Effective Outsourcing/Offshoring of Research, Development, and EngineeringAvailable from: 2011-05-16 Created: 2011-05-16 Last updated: 2025-10-10Bibliographically approved
In thesis
1. Organizational capabilities for managing the offshoring of product development
Open this publication in new window or tab >>Organizational capabilities for managing the offshoring of product development
2011 (English)Licentiate thesis, comprehensive summary (Other academic)
Abstract [en]

Large multinationals must continually innovate to produce products and services that meet the needs of a global market. In order to distribute work across multiple sites, they use techniques such as offshoring and outsourcing. This requires them to address organizational and cultural aspects to coordinate distributed product development activities.  While these techniques have received great interest in business as well as research in recent years, as the latest trend is to send increasingly complex functions such as research, development and engineering (RD&E) overseas. When offshoring involves high value functions, the transitions occur rapidly, and the associated risks and costs of failing increase. In addition to the hidden costs of offshoring and outsourcing, there is a risk of losing core competences over time or spillovers of critical knowledge to competitors in the new market. Despite the criticality of succeeding with their offshoring efforts, little is known considering of how companies handle the process of distributing work globally, and the capabilities they develop to manage offshoring efficiently. The objective of this thesis is to explore the routines and capabilities that organizations´ need to develop to make offshoring an integral part of the management global RD&E.

 Two in-depth case studies are used to develop firm specific theories which can inform both the theory and practice of managing offshoring. Case A provides insight into a client-supplier relationship between the Swedish site of a multinational and its Indian service provider. The current challenges identified through the case study are paired with a retrospective analysis of the evolution of the decade-long relationship, to show how the cross-cultural interface has influenced the evolution of the relationship. With the assistance of a literature review, the findings are explained through the theoretical lenses of national culture, organizational culture and contextual factors. Case B provides insight into offshoring management in terms of a product management transfer from a Swedish site to a research center in China of the same multinational. Besides the insights into the transfer of responsibility for a complex product overseas, the case provides the base of an organizational capabilities framework for managing all stages in the offshoring process (decision, transfer, operations and governance stage). Four key capabilities were found to support the management of offshoring, namely; technological skills, process & tools, relationship management and knowledge management.

Place, publisher, year, edition, pages
Västerås: Mälardalen University, 2011
Series
Mälardalen University Press Licentiate Theses, ISSN 1651-9256 ; 138
Keywords
offshoring, outsourcing, product development, management, culture
National Category
Engineering and Technology
Research subject
Innovation and Design
Identifiers
urn:nbn:se:mdh:diva-12260 (URN)978-91-7485-019-2 (ISBN)
Presentation
2011-06-14, L348, Drottninggatan 12, Eskilstuna, 13:00 (English)
Opponent
Supervisors
Projects
Effective Outsourcing/Offshoring of Research, Development, and Engineering
Available from: 2011-05-17 Created: 2011-05-16 Last updated: 2025-10-10Bibliographically approved
2. Managing offshoring of complex products: Strategy and capabilities
Open this publication in new window or tab >>Managing offshoring of complex products: Strategy and capabilities
2014 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

Offshoring is a hot topic in the industrial and academic community over the last few years, evolving from a focus on manufacturing to product development and R&D. Offshoring refers to the process of sourcing and coordinating tasks across national borders and can include both in-house and outsourced activities performed by a supplier. There is a lot of research guiding the decision of what, where and how to offshore, but research on how to implement offshoring strategies is rare. The purpose of this dissertation is to contribute to the knowledge on how companies deal with offshoring in practice, relating to strategy, planning and routines. It discusses what type of capabilities that is needed to gain the benefits of offshoring implementations.

The research builds on case studies from two multinational companies offshoring product development from Sweden to captive and offshore development centres in India and China through a series of interviews, review of business documentation and other types of active engagements over time.

This research highlights how the development and implementation of offshoring can be better understood by focusing on the middle management in the organization and how they relate to the top management directives when implementing an offshoring strategy.  The thesis contributes to existing theory by explaining offshoring as a process, situated in a certain context and time. It defines key routines and capabilities needed to facilitate offshoring of complex product systems. Including context, timing and sequence when analysing offshoring help explain why some organizations fail to implement offshoring initiatives.

The companies had an iterative learning process to deal with offshoring, and inclusion of all levels in an organization was highlighted as a key success factor for the implementation of offshoring. The results extend current understanding of offshoring of complex products to Asia and provide useful guidelines for managers on the key issues they need to consider. 

Place, publisher, year, edition, pages
Västerås: Mälardalen University, 2014
Series
Mälardalen University Press Dissertations, ISSN 1651-4238 ; 152
Keywords
Strategy, organizational capabilities, offshoring, product development, India, China
National Category
Engineering and Technology
Research subject
Innovation and Design
Identifiers
urn:nbn:se:mdh:diva-24504 (URN)978-91-7485-136-6 (ISBN)
Public defence
2014-04-04, Raspen, Smedjegatan 37, Eskilstuna, 13:00 (English)
Opponent
Supervisors
Projects
Effective outsourcing/offshoring of research, development and engineering
Funder
Knowledge Foundation
Available from: 2014-02-18 Created: 2014-02-18 Last updated: 2025-10-10Bibliographically approved

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Citation style
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