Online Grocery shopping in Sweden : Identifying key factors towards consumer’s inclination to buy food online. Lessons learned from Västerås

Phoosangthong, Nakkarin; Cimana, Emmanuel

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Online Grocery shopping in Sweden: Identifying key factors towards consumer’s inclination to buy food online. Lessons learned from Västerås

Phoosangthong, Nakkarin

Mälardalen University, School of Business, Society and Engineering.

Cimana, Emmanuel

Mälardalen University, School of Business, Society and Engineering.

2013 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis

Abstract [en]

The purpose of this master thesis is to identify factors influencing consumer’s intention to use Internet when buying food online. The focal aspects of the study will be service and product quality in order to assess their influence on the consumer’s intention to buy food online.

Place, publisher, year, edition, pages

2013. , p. 35

Keywords [en]

Internet grocery shopping, product quality, service quality, and consumer buying decision

National Category

Business Administration

Identifiers

URN: urn:nbn:se:mdh:diva-19333OAI: oai:DiVA.org:mdh-19333DiVA, id: diva2:630977

Presentation

2013-05-29, R3-151, Västerås, 22:12 (English)

Supervisors

Hallén, Lars

Examiners

Maaninen-Olsson, Eva

Available from: 2013-06-27 Created: 2013-06-19 Last updated: 2025-10-10Bibliographically approved

Open Access in DiVA

Master Thesis: Online Grocery shopping in Sweden(892 kB)

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