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Analysing the Communication Gap in a Business-to-Business Setting: A Qualitative Study of Alpha Inc. Sweden and its After Sales Service
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
2014 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2014. , p. 55
Keywords [en]
B2B, Communication Gap, Gap Model, Internal Branding, IMC, Services, Service Encounter, Service Marketing Triangle, Service Quality
National Category
Business Administration
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URN: urn:nbn:se:mdh:diva-25335OAI: oai:DiVA.org:mdh-25335DiVA, id: diva2:727461
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Available from: 2014-07-04 Created: 2014-06-20 Last updated: 2025-10-10Bibliographically approved

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Analysing the Communication Gap in a Business-to-Business Setting: A Qualitative Study of Alpha Inc. Sweden and its After Sales Service(1000 kB)3984 downloads
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File name FULLTEXT01.pdfFile size 1000 kBChecksum SHA-512
b397f56a62976ff9aa64a8785be50f68da00722813757c2a66285ebb81e2d38a60d3c8247dc09f6a4da24af5f250c66a8440303783f635b1e380505fa7c0b302
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
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