The purpose of this research is to contribute to the development of an interactive, systemic and ecosystem view of innovation and its management. This emerging interactive and systematic view of innovation labeled as Value Driven Innovation in this research, where enhanced symbiotic value is continuously discovered and realized in interactive processes among stakeholders such as customers, providers, suppliers and related partners. The main outcome of the research is a complexity conceptualization of value driven innovation, which synthesizes and extends to value-driven innovation management recent developments in complexity science. In addition, the findings may provide useful tools to clarify and enhance the manageability of innovation in the face of complexity, uncertainty and unpredictability.